Wellma joins forces with The Bar Factory, a leading CDMO specialized in functional Protein and Energy Bars

Stockholm, Sweden — Wellma, a leading European development and production partner in the nutraceutical and pharmaceutical sectors, is proud to announce its strategic partnership with The Bar Factory, a fast-growing Dutch CDMO specialized in the development and production of high-quality functional bars.

Based in Duiven, the Netherlands, The Bar Factory focuses on formulation and production of premium protein and energy bars, known for their superior taste, texture, and nutritional profile. With strong capabilities in product development and innovation, the company supports health-focused brands across Europe in creating next-generation functional food products.

“We are excited about the opportunities this partnership will bring,” says Tom Geleijnse, co-founder of The Bar Factory. “By joining Wellma, The Bar Factory will gain access to a broader ecosystem that allows us to further accelerate growth, strengthen our capabilities, and unlock even greater value for our customers.”

Patrick Huizinga, co-founder, highlights the collaborative spirit: “There is a great fit with Wellma — not only from a strategic point of view, but also in terms of shared entrepreneurial drive and focus on quality, innovation, and long-term partnerships.”

Pascal Huizinga, co-founder, adds: “We’ve built The Bar Factory with passion for product quality and customer satisfaction. With Wellma, we’ve found a partner that shares our values and culture — and we’re truly excited about what we can achieve together.”

Christian Merup, CEO of Wellma, shares the enthusiasm: “We are thrilled to welcome the entire team at The Bar Factory to the Wellma family. Their entrepreneurial mindset, innovation capabilities, and proven expertise make them a great addition to Wellma. We look forward to grow together going forward, and see great opportunities with this partnership.”

This marks another important step for Wellma, entering the high-growth segment of functional bars with significant opportunity for synergies and expansion. This is expected to bring an even stronger proposition to the customers by unlocking value through unique product formats and integrated development capabilities.

The partnership with The Bar Factory further strengthens Wellma’s position as a European leader in nutraceutical and pharmaceutical product development and manufacturing. By uniting top-tier entrepreneurial companies with specialized capabilities, Wellma continues its mission to offer advanced, high-quality solutions across the health and wellness space.

About The Bar Factory

The Bar Factory is a Dutch-based CDMO specialized in formulating and producing functional bars, including protein and energy bars. With a reputation for excellent taste, consistency, and nutrition, the company supports brand owners across Europe in creating high-performance functional food products. The Bar Factory’s capabilities span product development, manufacturing, and packaging, with a strong focus on quality, flexibility, and customer success.

For media inquiries or further information, please contact: michael@wellma.com